![]() In essence, Picasso created a first lithograph of a very realistic drawing of a bull. Picasso famously abstracted a bull from a robust drawing to a simple outline in a series of 11 lithographs. First, our designer took a pleasing picture of a fiddlehead fern and used a technique popularized by Pablo Picasso to abstract an image. ![]() The client requested the use of a fiddlehead fern image in some way. Choose the wrong font and you’ve automatically gone too childish (avoid Jokerman font at all costs!) but going to business-like will make it too staunchy for kids, or really for anyone. We needed to avoid the pitfalls of pushing too hard into either one of those design styles. For one, it’s a children’s business event, which means the logo must ride the fine line between being kid-friendly yet still being professional. When it came time to design the logo for this client, it presented some interesting but fun challenges. A workshop was set up where participating kids could learn from some local business mentors, and a day for the expo, where children would table their products or services, was decided on. If you want to design with a natural appeal of the golden ratio, but also ensure the design is technically perfect, then let this article be your guide.Sprout Children’s Business Expo is an opportunity for children to learn some basic business and entrepreneurial skills. That’s right! The golden ratio is also found in nature. Notice something familiar about the shape of the spiral? Here’s a hint: What’s more is that the Fibonacci sequence can be drawn as a spiral as shown below. If you arrange the numbers in the form of sequential ratios such as 2/1, 3/2, 8/5 and so on, you will eventually get the irrational number 1.618, the same as the golden ratio. You will also notice that the Fibonnaci sequence is identical with the golden rectangle as the following image indicates: For a better understanding, look at the image below: The Fibonacci sequence is when there is a number that is the sum of the two numbers that precede it. Interestingly, the golden ratio or rectangle is pretty much the same as the Fibonacci sequence. The golden rectangle is when the ratio of the longer side to the smaller is said to be the golden ratio and is said to be visually appealing to the eyes. There have been some artists from the 20th century such as Le Corbusier and Salvador Dalí that incorporated the golden ratio formula into their work and the golden rectangle is clear proof of that. Put simply, when ‘a+b’ being divided by ‘a’ and when ‘a’ is being divided by ‘b’, the answer always has to be 1.618. ![]() The diagram shown below will hopefully give you a better answer:Īs you can see, the golden ratio must always be expressed in the form the irrational number 1.618. ![]() The idea is to ensure that the entire line’s length when divided by the longer part, is equal to the longer part when divided by the shorter part. The golden ratio is when we divide a line into two parts one long and the other short. Create A Professional Logo Design The Definition Of The Golden Ratio ![]()
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